Parma, 10 October 2018 – As is now custom between the parties, the renewal of the sponsorship agreement between Parma Calcio 1913 and the restaurants Old Wild West Parma The Space and Parma Retail – both of which belong to the number one burger & steak house chain in Italy – took place at a table in perfect western style surroundings where tasty burgers and grilled food could be seen. As in recent seasons, the collaboration will concern the Youth Academy and Women’s Team. Unlike the recent past, however, the Old Wild West logo will appear on the shirt’s sleeve, as is permitted after a revision of the regulations.
“It’s an honour for us to continue to see Old Wild West branded restaurants on these players’ shirts,” say Adriano Romano and Simone Damiani, managers of Old Wild West Parma The Space and Old Wild West Parma Retail. “Educating young people in sport is something we hold in high regard: discipline, commitment and constant training lead to great results. And to a certain degree this is what we do: we work every day to distinguish ourselves from others, devoting a great deal of attention to each dish as well as to maintaining high standards of excellence when it comes to our products and the service we offer to all our customers.”
According to the signed agreement, the sponsor will be visible inside the Stadio Ennio Tardini throughout the 2018-19 season when the first team play Serie A matches. Parma Calcio season ticket holders will receive a 10% discount in the Old Wild West The Space and Parma Retail restaurants. “We are proud to have the Old Wild West brand on the shirts of our Youth Academy and Women’s Team for the third successive year. Through the restaurants P.C. Parma Retail and Parma Campus, Old Wild West had already begun to demonstrate its commitment and support when it comes to the world of sport. And we are pleased that our players are linked to this steak house chain, which is a symbol for eating well in a relaxed and enjoyable atmosphere,” said Stefano Perrone, COO of Parma Calcio 1913.