Parma, 20 September 2020 –  Parma Calcio 1913 are delighted to announce their new partnership agreement with Old Wild West. Founded in 2002, the Burger and Steak House franchise, will be the second sponsor on the First Team’s kits for the 2020/21 season.

The relationship between the two organisations didn’t start today: for a few years now, Old Wild West have been part of the Crociati family. In previous seasons, Old Wild West were the back-of-shirt sponsor, before becoming sleeve sponsor for our Youth Sector.

In view of the success of the first few years of the partnership, and given our shared ideals, this year, OWW have decided to step up their support for the Club, becoming the second sponsor on the First Team’s kits. This decision rewards the efforts of everyone here at the Club, and is testament to the important work we have done alongside our partners in the past few years.

We’re proud to continue our partnership with Parma Calcio 1913 this year, a Club whose progress we have followed keenly and that we have believed in since its refoundation,” emphasised Adriano Romano, the CEO of the food and retail business affiliated with the brand OWW, who manage three restaurants here in the City of Parma.

A few years ago, we started to support the Youth Sector, an important academy, not only for the Province of Parma, but also for the future of Italian football. An investment we decided to make given the effort and passion that the Youth Sector’s staff bring to their work every day. This year we decided to take a further step, putting our brand on the First Team’s shirts. I’m proud to have signed this agreement, despite the difficult period we’ve all been facing in recent months.