Parma, 21 December 2020 – On Friday 18 December, the now customary Christmas B2B event involving Parma Calcio 1913 took place.

In compliance with current health regulations, the Club opted to hold an online event, with more than 50 sponsors from all over Italy connecting to Zoom to take part in a series of popular networking activities.

The initiative was met with enthusiasm from all those involved. Thanks to the format that was used, business partners were able to converse informally and on a one-to-one basis, as has been the case during previous B2B events.

In order to achieve this, a ‘main room’ was activated, with all the sponsors initially logging in to this. Afterwards, virtual meeting places were created, giving sponsors the opportunity to enjoy private conversations with interested companies.

Kyle Krause also got involved: after introducing himself, the Parma President spoke to partners of Parma Calcio, answering their questions, thanking them for their support and wishing them a Merry Christmas. It was an unexpected surprise that brought a successful event to a close.