20 January 2021, Parma – Parma Calcio 1913 is pleased to announce that they have reached a new partnership agreement with Sporteconomy.it which will be the official Business Media Partner of the club for the 2020/21 season.

The national news agency “Sporteconomy” was born as a web company in 2004 from a combined business idea of economic journalists Marcel Vulpis and Massimo Lucchese, with the aim of reporting the development of economic markets and politics of sports on a daily basis. After more than 16 years, the Sporteconomy brand is the benchmark for news structures in the Italian sport business sector and is one of the best in Europe at what they do. Characterized by the theme of all-round economic sustainability, it intends to maintain this positioning over the next several years.

With this strategic partnership operation, we officially land in Serie A alongside one of the most iconic brands in the history of Italian football”, stated Alberto Morici, director of the Sporteconomy.it agency. “I’m happy, among other things, to be able to support the marketing and sales area of a footballing institution that has always been characterized by creativity and proactivity. As a ‘Business Media Partner’ of Parma Calcio 1913, we will support all co-marketing initiatives of the club, with the aim of generating communicational value in support of the partners of the Gialloblù. With this agreement, the “Business Media Partner” platform, created this year by Sporteconomy, rises to eight sports brands in four different sports (football, basketball, volleyball, running). It is a unique project of its kind in the history of Italian and European sports marketing and we are happy to be linked to Parma Calcio 1913 today”.