Parma, 24 March 2021 – An ambitious and joint project, one which began by listening to everyone it concerns: the authorities, fans and local citizens. Here lies Parma Calcio’s main objective: for the planned redevelopment of the Stadio Tardini, the Club decided to directly involve the people and the local area through conversations with all associations and relevant actors, while a questionnaire was also drawn up to fully understand the needs of all those who frequent the stadium and the area surrounding it, as well as to plan new services and activities.

Initial findings underline the desire to see the entire area redeveloped, making it a place where people can go every day of the week. Common ground can therefore clearly be seen between Parma Calcio’s objectives and the needs of the city. In fact, 80% of the respondents stated that they would consider it “very positive” or “positive” should the Tardini become an attractive hub with new services that are also accessible during the week, thus benefitting the local community and surrounding neighbourhoods. Among the services that are currently missing in the area and which Parma residents would like to see are facilities that would allow everybody to practise sport and spaces where cultural events could be held (concerts and exhibitions). 62% gave a positive response with regards to maintaining and renovating the Museum inside the stadium, a place where the Crociati’s history is exhibited, while there were also numerous requests for spaces dedicated to children and families.

More generally, it’s important to note the general perception of this project, one that Kyle Krause’s Parma Calcio are undertaking with the utmost conviction and maximum agreement of all parties involved: for 73% of the respondents, the Stadio Tardini is an iconic city structure, while 9% think it could become so in time. Meanwhile, 74% gave a positive answer with regards to the decision to redevelop the Tardini in its existing location in order to also limit land consumption.

These are the conclusions that can be drawn from an initial reading of the standardised data, which will be an essential source of information for the development of the project. Since the start of the project, it has been clear that the Club want to fully consider all viewpoints, thus making individual fans feel heard and incorporating their thoughts into its plans.

These findings will be very useful to the Studio Zoppini as the architecture studio draws up the best plan for the spaces in question and redesigns the stadium in such a way that it is modern and sustainable.

The idea to produce a questionnaire that would involve local citizens comes right from the heart of the project, one where ESG (Environmental, Social and Governance) criteria serve as a foundation. This refers to the three central factors in measuring the sustainability and societal impact of an investment in a company or business. Being sustainable means displaying responsible behaviour with regards to the environment, society and business administration.

With this questionnaire, Parma wanted to emphasise the second letter of the acronym, the ‘S’, to continue the dialogue which has been going on for a while now with all interested parties, the City, associations and institutions (including ARPA, ASCOM, Consefercenti, CNA, district councils, Scuola Pezzani, Sovrintendenza, Supporters’ Association, Firefighters, Police and prefecture).

In order to guarantee the implementation of ESG policies, Parma Calcio will be supported by Arcadis Italia, a business focused on consulting and project management in the field of civil and environmental engineering. The company will perform the role of Developer Manager of the whole process. The Club will also be partnering with other big players: MIC|Mobility in Chain to raise awareness for themes such as accessibility and sustainable mobility, Temporiuso for issues regarding participation and contemporary usage, and Legends International for all things concerning economic sustainability, with particular attention to our fanbase.

Working alongside their partners, Parma Calcio’s objective is to redevelop the stadium with local citizens and green issues in mind, paying close attention to six particular issues in the process: Urban Planning, Mobility, the Creation of Services, Noise Control, Light Pollution Management and Sustainability.

Only by following such a direction and considering all social parties can the new Stadio Tardini become a laudable example of ESG principles in action and of a new way of thinking for football in Italy, with concern for the structures that exist in harmony with the city seven days a week.