Parma, 17 September – Helbiz Media, Lega Serie B’s exclusive distributor of Serie BKT media rights around the world, have announced a new agreement with Fox for Serie BKT football matches to broadcast live to a wide audience of viewers in the United States and the Caribbean.

Helbiz Media will provide FOX with exclusive audio-visual rights to broadcast the top Serie B matches and match highlights live on the FOX Sports family of networks. FOX will broadcast three Serie B games per week in HD with English language commentary, and Helbiz Live will feature commentary in Italian for all Italians living in America. The agreement is confirmed for the next three seasons including 2021-2022, 2022-2023 and 2023-2024.

  • Helbiz Media provides the audio-visual rights to FOX for 3 seasons of the Serie BKT Football Championship.
  • Fox networks will broadcast 3 games per week in the United States and the Caribbean
  • The Serie BKT Championship sees live coverage for the first time in the North American market.
  • All matches of the Serie BKT Championship will be broadcast live, with commentary in Italian, on the Helbiz Live app in the United States.

The agreement marks another important result for Serie BKT, following the announcements of its coverage in Germany, Austria, Switzerland, the Balkans, Greece, Spain, Latin America, Indonesia, Romania, and Israel in recent days, as the Serie BKT Championship takes a fundamental step in the path of growth as an international football property capable of attracting the interest of global platforms and broadcasters.

Mauro Balata, President of Lega Serie B, commented on the new agreement:

“This season has marked an enormous international growth of Serie B following the recent broadcast agreements announced in several countries on three continents. “Fox and the North American market was the missing piece. It was an ambitious goal of ours, only a dream until a few months ago and we are honoured to have achieved it. It gives us great satisfaction to be able to reach our Italian fans who are in the United States. We thank the many credible investors who operate in this market that are betting on our championship”.

Matteo Mammì, CEO of HELBIZ MEDIA, had the following words to say:

“We are honoured to partner with FOX. The Serie B Championship could not find a better place to be broadcasted throughout North America. This partnership represents a huge step in terms of coverage, potential reach and editorial treatment for Serie B and expands the international presence of Helbiz Live. It also clearly demonstrates the growing interest in the Serie B Championship worldwide. With FOX and Helbiz Media broadcasting throughout the USA and the Caribbean, Serie B will receive great exposure in America”.