Parma, 22nd November 2024 - Parma Calcio and Conad Centro Nord announce the creation of a partnership for Parma Special, the Gialloblu Paralympic football team. Conad Centro Nord will be Main Sponsor of the team, coached by Stefano Cavalli and coordinated by manager Emanuela Andronaco. A project of great impact for social sustainability that unites Conad and the Gialloblu Club for the values of inclusiveness and vision.

‘We are thrilled to announce the partnership with Parma Calcio. Conad Centro Nord shares a deep bond with Parma Calcio, with the territory and a passion for supporting local communities. We are particularly proud to support the Parma Special team, made up of young people with disabilities, a symbol of inclusiveness and sportsmanship. Through this collaboration, we will promote sport and inclusiveness, reinforcing our commitment to the values we share with Parma Calcio and demonstrating our commitment to the community.' Ivano Ferrarini, Managing Director of Conad Centro Nord,further adds: ‘Moreover, from this partnership, a further collaboration was born, which includes the sale of official Parma Calcio merchandising in Conad shops in the province of Parma. Thanks to the widespread nature of our network of sales outlets, we are offering a further service to our customers, allowing Parma fans to easily purchase the products of their favourite team.'

There are 18 points of sale that have already joined the Parma Calcio-Conad Centro Nord project and, inside each one, official Parma Calcio products for children and homeware will be sold, starting from mid-December.

‘With the collaboration with Conad Centro Nord we are getting even closer to the heart of our territory,' underlines the Gialloblu's Managing Director Corporate, Luca Martines. 'Our commitment is destined to grow and continue spreading values that we consider indispensable for the development of the Parma Special and of many activities linked to social sustainability. We are honoured that Conad Centro Nord immediately embraced this project and grasped its benevolent aims.'

Commercial Director Mattia Incannella adds: ‘This partnership helps Parma Calcio to reach more and more of the fans who live in the province. This will also happen thanks to the new distribution channel with Conad Centro Nord in its points of sale, which allows the display of our official products and which exposes the Parma Calcio brand widely.'

The Conad Centro Nord brand will be the Main Sponsor on the shirts of Parma Special, registered for the DPCS championship, which started on Saturday 16 November in the Gialloblu's matches against Bologna FC (First Level) and against Ness1 Escluso (Third Level). During the presentation press conference, the coach of the Men's First Team, Fabio Pecchia, attended and accompanied Mattia Incannella and Ivano Ferrarini for the launch photo of the Parma Special shirt with Conad Centro Nord.