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PARMA CALCIO AND PUMA PRESENT THE FOURTH KIT: A SYMBOL OF INCLUSION AND SOCIAL COMMITMENT

Parma, 13 December 2024 - Parma Calcio and PUMA are delighted to present the Fourth Kit for the 2024/25 season, a special outfit that transcends the limits of football to promote a powerful message of inclusion and solidarity. Designed to be worn by both First Teams, the new kit celebrates the historic Stadio Ennio Tardini, a symbol of the Gialloblu tradition, and moreover, becomes a vehicle for a clear and strong message: football can be a tool for change, capable of shining light on major social issues.


The new shirt stands out for its Puma Black colour, enhanced by a shimmering texture in Faster Yellow and Clyde Royal, which creates a refined play of light and show. The design includes iconic details such as the monumental gate of the Stadio Ennio Tardini, printed onto the fabric, as well as the celebratory Tardini 100 logo on the collar, paying tribute to 100 years of our historic home of football. Made entirely from recycled polyester, the shirt combines a regular fit with innovative technologies: the PUMA dryCell system assures ideal moisture regulation, whilst RE:FIBRE technology utilises at least 95% of recycled fabric waste, underlining the importance of sustainability. The perfect synthesis of style, performance and ecology, the Fourth Kit celebrates Club tradition with a look to the future.

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As well as being an example of technical excellence, the Fourth Kit represents a symbol of social commitment, bringing with it a powerful message of inclusion and solidarity. A flash of light, in this case Gialloblu, through the darkness to give a perspective, a concrete hope of a new life, characterised by humanity, brotherhood and selflessness. This outfit incarnates Parma's desire to use football as a tool for change, raising awareness about major social issues and promoting universal values such as unity, respect and hospitality. In line with these principles, the Fourth Kit is closely tied to the Club's project with a number of youngsters between 14 and 17 who have come to Italy without their families and are part of the community at Casa Baloo, part of the ASP (Azienda Servizi alla Persona) in Parma.


These youngsters are at the centre of an inclusion programme in Parma, which also includes sports in general and in particular, the experience of football. To further support the project, the Match Worn shirts from the Men's First Team, worn during Parma vs. Hellas Verona and those of the Women's First Team, used during Brescia vs. Parma (both games on Sunday 15 December), will be put up for a charity sale beginning in the afternoon of Monday 16 December.


The Gialloblu players' shirts will be personalised with two patches (one internal and one external) to make them truly special and unmistakeable. All proceeds from the charity sale will go to the community aided by the programme, thus helping to support this important initiative.

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Two games (Brescia vs. Parma and Parma vs. Hellas Verona) come at the end of a special week, dedicated to celebrating the 111th birthday of Parma Calcio on 16 December. This anniversary represents a big moment for the Club, not just to remember the glorious past and the values that set it apart, but also to reiterate its commitment to promoting football as a tool for inclusion, solidarity and social unity. The symbolic gesture reinforces the link between Parma Calcio and the community, showing how sport can be a positive force and a mainstay for all.


With this initiative, Parma Calcio celebrates the past, lives fully in the present and looks to the future with enthusiasm, consolidating the deep bond with the city, its fans and the region, whilst also firmly reiterating its commitment to fundamental social values.


The Fourth Kit is available from today at the Club's official store, online and in selected retailers.

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