Parma, 24 September 2024 – The partnership between Parma Calcio and Crédit Agricole Italia was presented today at Le Village by CA Parma, an innovation ecosystem backed by Crédit Agricole.

The agreement was introduced by Roberto Ghisellini, Deputy General Manager of Crédit Agricole Italia, and Luca Martines, Managing Director Corporate of Parma Calcio. Thanks to this agreement, the bank will become the Sleeve Sponsor of the Gialloblu team for the next three years, with the CA brand featured on the left sleeve of the first team’s match kit, the Special Parma kit, and the Gialloblu Academy kits.

“Parma Calcio is a team with a great tradition and a European and international dimension, characteristics that also define our Group,” stated Roberto Ghisellini, Deputy General Manager of Crédit Agricole Italia. “Crédit Agricole Italia has always supported Italian sports and believes in its values. Therefore, we are pleased to be the sleeve sponsor of the first team, the Special Parma team, and the Academy, and to present this partnership at the Village in Parma, which symbolises our strong commitment to this territory and to innovation. We are already working to enrich this partnership with joint initiatives in the areas of social impact, business, and youth development'.

“Strengthening and consolidating relationships with major local companies is one of the strategic guiding principles of Parma Calcio, and the agreement with Crédit Agricole Italia perfectly fits into this perspective, adding a significant national and international dimension. With CA Italia, we share important values such as social and environmental sustainability, innovation, solidarity, and the centrality of mutual respect, values that we aim to strengthen and promote even more during our three-year collaboration”, commented Luca Martines, Managing Director Corporate of Parma Calcio.

By supporting the athletes of the Parma Special and the Academy, Crédit Agricole Italia reaffirms its commitment to inclusion and the enhancement of youth talent through this partnership. The Academy, which fosters the growth of 67 affiliated amateur clubs and over 9,000 children involved, encourages passion, teamwork, and, of course, enjoyment among the new generations through its projects. Parma Special, affiliated with the FIGC's Paralympic and Experimental Football Division, is dedicated to raising public awareness about the value of diversity and the inalienable rights of every individual, regardless of their physical, mental, sensory, or social conditions.

Profile of Crédit Agricole Italia



The Crédit Agricole Group, one of the top 10 banking groups in the world with 11.5 million members, operates in 46 countries, including Italy, its second domestic market. Here, it functions across all business lines: from commercial banking and consumer credit to corporate & investment banking, private banking, and asset management, as well as insurance and services dedicated to high-net-worth individuals. The collaboration between the commercial network and business lines ensures a wide and integrated operation for 6 million active clients, through approximately 1,600 points of sale and around 16,000 employees, providing growing support to the economy with €101 billion in financing. The Group comprises not only Crédit Agricole Italia but also the Corporate and Investment Banking companies (CACIB), Specialized Financial Services (Agos, CA Auto Bank), Leasing (Crédit Agricole Leasing, part of Crédit Agricole Italia), Factoring (Eurofactor), Asset Management and Asset Services (Amundi, CACEIS), Insurance (Crédit Agricole Vita, Crédit Agricole Assicurazioni, Crédit Agricole Creditor Insurance), and Wealth Management (Indosuez Wealth Management in Italy and CA Indosuez Fiduciaria).