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BETWEEN GROWTH, FANS AND SOCIAL RESPONSIBILITY: PARMA CALCIO'S 2024 IN FIGURES

Parma, Jan. 3, 2024 - In addition to the extraordinary promotion to Serie A of the Men's First Team, 2024 was a year of progress for the club, on and off the field. Ties with fans have been strengthened, while the youth sector, digital channels, and CSR activities have registered important developments.


WOMEN'S FIRST TEAM: RECORD AND CONTINUITY IN THE SERIE B

The women's team put up 75 goals in 32 games, with 26 wins and an average of 2.38 goals per game. Significant achievements include a historic streak of 11 consecutive wins in the Serie B (from Day 18 to Day 28 last season) and a remarkable start to the 2024/25 season with 12 wins in 13 games and a goal difference of +31. During 2024, away matches were another strength: 14 wins, 1 draw, and 1 loss in 16 away matches.

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YOUTH SECTOR: GROWTH AND DEVELOPMENT IN ALL CATEGORIES

 

With 396 registered members, the youth sector continues to grow, representing as many as 35 different nationalities. The youth teams played 250 official matches (172 men's and 78 women's), with the men's Primavera 2 finishing the year in first place. In this sense, an important result was the 2-0 victory against Reggiana on December 7, which confirmed the excellent moment the team is going through.

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TICKETING: UNCONDITIONAL FAN LOVE

 

In 2024, Parma recorded 320,643 total spectators at the Tardini. The average of 15,182 spectators per game marks a sharp increase from the 12,000 in 2023, demonstrating growing public affection and consolidating the loyalty of the entire fan base.

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DIGITAL: A CONSTANTLY GROWING COMMUNITY

 

With more than 2,750,000 followers on its social channels, Parma continues to expand its online presence, publishing more than 11,500 pieces of content on all channels during 2024 and totaling 450 million impressions. The 22 million interactions and 350 million video views highlight the strong involvement of not only local fans, but also fans from all over the world.The growth also concerns the women's profiles, launched just over a year ago, which have already totaled more than 125,000 followers.The club confirms its leadership in Esports with the largest community in Italy for a professional club: more than 75,000 followers, 30 million impressions, more than 26 million video views and a team made up of 13 members including content creators, coaches and pro players.

BEYOND SOCCER

 

Parma Calcio, during the 2024 calendar year, also gave continuity to social responsibility initiatives that included an active role within the community. Overall, as many as 45 activities involving players, staff and fans were organized, demonstrating the club's commitment to creating a positive impact beyond sports results. In particular, the continuity and development of the soccer for all abilities project with the Parma Special Paralympic soccer team and the 'Tardini for Special' international tournament should be highlighted.The club has embraced the local community through various community initiatives such as the Anolino Solidale (charity), Donne in Corsa (gender equity) and Giocampus (youth and correct lifestyles), promoting participation and cohesion. Numerous other projects aimed to raise awareness of issues such as diversity-equity-inclusion, racism, violence, child protection, combating food waste and protection for the environment. Finally, the Club has been involved in the direct organization of two community events such as “Let's Go to Parma” and “Parma Lands.”

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PARTNERS AND COLLABORATIONS

 

Our Club must also thank all partners for the great support shown day after day, which brought more than 350 people to the traditional exchange of greetings at the “Partner's Night” in December.In addition, a prestigious collaboration with the Teatro Regio made this season's Third Kit presentation unique. The theater, a splendid 19th-century opera house considered among the most important in Italy and the world, was the ideal setting for the Third Kit, which took inspiration from Parma's musical culture and tradition.

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