Parma, 25 July 2024 - Parma Calcio can announce that Sport Fashion Service, the clothing division owned by the Mittel Group - industrial investment holding listed on the Milan Stock Exchange – that produces and distributes the Ciesse Piumini and Jeckerson brands, has signed a new partnership in line with the passion and culture of sport, design and innovation.

Sport Fashion Service thus becomes a Premium Partner of the Club for the Serie A 2024/25 season. The collaboration reflects the Sport Fashion Service mission to enter the world of sport to explore new communications and ideas, creating a link between two iconic Italian brands with the Club that has been at the centre of football culture in Italy since 1913 and after three seasons, won the Serie B title for the first time in history.

Sport Fashion Service, as a Premium Partner, will dress both First Teams and their technical staff headed up by coaches, Fabio Pecchia and Salvatore Colantuono, as well as the Club management for the duration of the season. The collection of denim and outerwear from the Ciesse Piumini and Jeckerson brands includes six items with personalised Gialloblu details.

The Ciesse Piumini and Jeckerson garments, made exclusively for Parma Calcio, will be unveiled in the coming weeks.

CIESSE PIUMINI

Adventurous spirit, connection with nature, tendency for innovation. These are the elements that have always defined Ciesse Piumini, specialised sports brand since 1976. From 2019, with the acquisition by the Mittel Group, the brand began a major repositioning that will culminate in the FW25 collection. The aim is to transform Ciesse Piumini from a brand specialising in technical and functional outerwear into a true laboratory of creativity and experimentation, going beyond the trends to become a mainstay for clients of all ages and lifestyles. With help from the new internal creative team, Ciesse Piumini, whilst also remaining true to its history, is ready to embark on a new evolution journey aimed at establishing an open dialogue with its customers.

JECKERSON

From heritage to creativity, elegance to research, in line with its own history but also still able to surprise with a new aesthetic. This is the space that Jeckerson has decided to occupy with its latest evolution in the almost 30-year history, founded in Bologna. Two iconic Alcantara patches at the top of the thigh have identified the iconic Jeckerson trousers since 1995. A timeless item, born from a passion for golf and entering into the imagination of not just sport, but also travel and lifestyle. In all of their incarnations, Jeckerson trousers are unique products, characterised by a constant attention to detail, from the cutting-edge washes to innovations in colour. Emblematic of a style that combines relaxed elegance and qualitative excellence, the collection evokes a sense of luxury and free time: a space where men and women of all ages, instinctive and lovers of experimentation, find a way to fully express themselves.