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PARMA CALCIO AND PUMA UNVEIL THE AWAY KIT “GIALLOBLU”

Parma, 1 August 2024 – Parma Calcio and PUMA unveil today the new Away Kit, which will be worn by the women's, men's, and youth teams for the 2024/25 season. Following the Home Kit, the Away Kit is also a highlight of the “matchwear collection,” featuring distinctive and iconic elements that reinforce the value of the Ennio Tardini Stadium, celebrating its 100th anniversary.

The new Away shirt features the historic Clyde Royal base with horizontal stripes in Faster Yellow and collar and sleeve trims in Puma Navy, echoing the designs of the early millennium. The elegant design is enhanced by the texture details on the Faster Yellow stripes, which notably include the outline of the monumental gate at the stadium's entrance. It is further adorned with the “Tardini 100” logo, celebrating the historic bond between the team and their stadium in its centennial year.


“The creative strategy is to showcase the uniqueness of the Club through the shirts, both the cross and yellow-blue, highlighting the iconic symbols that represent us. The stadium is at the heart of the 2024/25 collection; the 100 years are a milestone for the entire community, and it is right to celebrate it together, highlighting the beauty of our home. This brand line will impact all our products, and we are preparing a truly special third shirt to further connect Parma Calcio with the history of our region,” said Brand Director Eva Visentin.


The new Parma Calcio Away Kit, with a regular fit, combines 100% recycled polyester fabrics with PUMA’s advanced temperature-regulating dryCELL technology, an improved moisture management system that ensures optimal body temperature. Suitable for both match play and everyday wear, the shirt is made with PUMA’s innovative RE

recycling technology, containing at least 95% recycled textile waste. The shirt is both a fashion statement and a top-performance garment.


The new Parma Calcio Away Kit is available from today online at https://shop.parmacalcio1913.com/it/ and at selected football retailers.

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling, and marketing footwear, apparel, and accessories. For 75 years, PUMA has relentlessly pushed the boundaries of sport and culture, creating fast products for the fastest athletes in the world. PUMA offers high-performance and lifestyle-inspired products in categories such as Football, Running and Training, Basketball, Golf, and Motorsport. The brand collaborates with renowned designers and brands to bring sports influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf, and Stichd. The company distributes its products in over 120 countries, employs approximately 20,000 people worldwide, and is headquartered in Herzogenaurach, Germany. https://about.puma.com/en

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